LinkedIn Profile Tips
A LinkedIn profile is something that everyone has. It is one of the most powerful networking tools out there. However, many fail to realize the full potential of it and one of the best ways to promote your brand remains underutilized. So, what is it that you should do?
Customize your profile URL
By doing so your profile will look more professional, easier to share and identify. Of course the best thing is to add your name, such as http://www.linkedin.com/in/johnsmith. However, what if this is already taken? Do not fret as you should get creative and try out variations of your name.
Include work samples
Through various means such as pictures, videos, documents, links and presentations you can showcase your work. Just add these to the various portions of your LinkedIn profile such as summary, education and experience. This will add something different to your profile and show your competence as well.
Importance of keywords
Keywords are so crucial to a LinkedIn profile You should sprinkle them all over your profile – headline, summary, experience and so on. These will make your profile much more searchable
The appropriate photos
You profile photo should be professional. This is not a casual site but a business one. You need to look like you fit your job title. Also, a cover photo adds more personality to your profile as it reflects you. Also, it makes your profile more attractive which is always a plus.
Use LinkedIn badges
This is another great way to promote your profile. If you have your own website or blog just add a LinkedIn badge to it that will connect them to your profile. LinkedIn has many different badge designs to choose from or you can even create your own.
Proofread and don’t embellish
The importance of proofreading can’t be emphasized enough! It is one of the most crucial things. Even the smallest of mistakes can leave a bad impression. Plus, do not embellish any details. Lying is one of the worst things that you can do because it will give you a bad name in the industry.
Be active on LinkedIn groups
Do not join one and then become a passive member. You have to take part in the discussion or even initiate one of your own. The groups are a great way to make connections plus you may even land a plush job as these are advertised as well there.
Personalize requests
A standardised template is given for when you send someone a request to connect with them. However, to take it to another level you should go ahead and personalize it. You can add a brief note about yourself and why you would like to get to know the other person
